Alternative text, or alt text, is the descriptive word or phrase read by screen readers in the place of an image, allowing its content and function to be conveyed to those with visual impairments. It also replaces an image when a browser doesn’t load, and it can help search engines identify an image’s content. In other words, alt text makes images accessible across devices and abilities. When it comes to writing good alt text, context is everything. In certain cases, you […]

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Screen readers can be used to skim a document or website by reading a list of linked text. Links should, therefore, be descriptive enough to make sense out of context. Here’s how that works: Avoid ambiguous phrases Try to avoid ambiguous phrases that won’t make much sense in a general list. These include, but aren’t limited to, phrases like Click here Here Read more Info Tell readers what to expect Ideally, link text should use enough descriptive keywords to convey the purpose of […]

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According to WebAIM’s screen reader survey, most screen reader users prefer to navigate web pages and documents by headings, meaning it’s important to style them correctly. Although bolded, all-caps text can mimic a heading, it doesn’t include the markup necessary for screen readers to recognize it as such. The same is true for colored and italicized text. Headings should instead follow a logical semantic structure as if you’re constructing an outline: <H1> Main heading – usually reserved for page titles […]

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